![\"Web](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/04\/Web-Accessibility.png\")
There are many elements to growing a successful business, but ensuring your website is accessible is often overlooked. An accessible website, that is user-friendly and available to all, can help to boost your site\u2019s performance, driving lead generation, sales, and revenue.<\/p>\n
<\/p>\n
In this article, we discuss the importance of ensuring that your website and forms are accessible, and how this can help to grow your business.<\/p>\n
Web accessibility refers to making websites and online services accessible to all - from people with disabilities to those who are using devices with small screens or have limited bandwidth.<\/p>\n
[content_upgrade cu_id=\"17365\"]Get the bonus content: Create an Accessible Application Form for a Government Agency[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n
While traditionally, web accessibility was thought of as \u2018improving websites so that people with disabilities could access them\u2019, more commonly accessibility is now considered to be \u201cthe practise of making websites usable by as many people as possible<\/a>\u201d.<\/p>\n Reasons people may not be able to access your website include\u2026<\/p>\n As you can see, accessibility can affect a wide assortment of people, at different times and for different reasons. Therefore, web accessibility is about ensuring that all your users can fully access your website whatever their situation - whether that is easily navigating between pages to find the information they need, opting into a service that you provide, or ordering products.<\/p>\n For more information on the what\u2019s and why\u2019s of accessibility, have a read of this article - Web Accessibility: What is it and Why is it Important?<\/a><\/p>\n Statistics tell us that around 20% of the world\u2019s population have a disability. Depending on the definition of a disability, and where you gather your information, it is believed that between 12% to 26% of the Western population are living with a disability. And within the US, one in four adults, around 61 million people, have a disability that impacts their life. (Statistics from the A11Y Collective<\/a>).<\/p>\n These statistics do not take into account anyone with a temporary disability, or any situational limitations that most of us face in our daily lives. In addition to this, many older people have age related impairments which can affect how they interact with the web and the content they find there.<\/p>\n Therefore, it is quite evident that if your website isn\u2019t accessible, then you will ostracize a substantial percentage of your target audience.<\/p>\n [content_upgrade cu_id=\"17365\"]Get the bonus content: Create an Accessible Application Form for a Government Agency[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n Let\u2019s think about this more closely\u2026<\/p>\n Forms are the main point of contact between you and your customers - whether it is collecting email addresses, initiating conversations, or taking payments. Therefore, if you want a truly accessible website then you need to invest in a form builder that will enable you to create truly accessible forms.<\/p>\n Gravity Forms is fully committed to accessibility<\/a> and making the web accessible to everyone. This commitment is reflected in our latest release - Gravity Forms 2.5 - which has seen our development team working with accessibility specialist, Rian Rietveld<\/a>, and the team at Level Level<\/a>, to solidify our position as the most accessible form builder on the market.<\/p>\n With Gravity Forms 2.5, you can expect accessibility changes across the board, turning our form builder into an accessibility tool that can be used to create forms that achieve WCAG 2.1 AA compliance<\/a>. For more information on what this update means for Gravity Forms and our community, check out our 2.5 Resource Hub<\/a>.<\/p>\n 2.5 is currently available to all new and existing customers<\/a> - for everyone with an active Gravity Forms license, 2.5 can now be downloaded from within your Gravity Forms account dashboard<\/a>.<\/p>\n Equally, our free 2.5 demo is available to everyone<\/a>, and has been designed to give users the full 2.5 experience so you can try before you buy<\/a>!<\/p>\n Make sure you sign up to our 2.5 mailing list to keep up-to-date with all things 2.5...\u00a0<\/em><\/p>\n\n
\n
\n
The Business Argument for Accessibility<\/h2>\n
\n
\n
\n
The Importance of Accessible Forms<\/h2>\n
<\/h3>\n
\nJoin Our Gravity Forms 2.5 Mailing List!<\/h2>\n\n
<\/div>